We help businesses ensure they are fit for the future
by identifying, defining and bringing to life a Single Organizing Idea (SOI®) that meets the demands of today’s investors, employees and customers.
Advising organizations on positioning
The SOI® SparkLabs program
An interactive workshop for change-makers
Designed for C suite leaders, sustainability, CSR, communications and strategy VPs, 
the global SOI® SparkLab program has been developed to introduce and equip change makers with the practical tools required to ignite change in their businesses.

Proven leading-edge business theory and practice A powerful tool box of proven, easy to approach models, techniques and case studies will be shared and applied to participants’ own context.

World class expertise Neil Gaught is a seasoned facilitator with first-hand experience of working with CEOs/senior leadership teams of multinational corporations and major not-for-profits and transforming their organizations.

Highly interactive experience Senior leaders discuss global themes impacting operating environment, share perspectives, evaluate current business models and explore alternatives – be inspired, think outside 
the comfort zone.

Self-discovered learning Participants will share issues, challenges and insights to achieve personal realizations of needs and potential solutions.

Part of a wider process The SOI® SparkLab builds on participants’ 
pre-work and is the launch point for on-going support and peer group and expert mentorship as leaders set about catalysing change in their own organisations.

Advisory service Participants of the SOI® SparkLab program will have favoured access to bespoke advisory services and the necessary expertise 
and resources to identify, define and embed an SOI® and fulfil their 
change ambitions.

What the experts think

"I enjoyed this book, learned from it - and strongly recommend it for those trying to succeed at the interface between business and society." John Elkington, Sustainability Pioneer

Karen Hamilton
VP Sustainable Business

"No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality." Mike Barry, Director, M&S Plan A

Jonathan Glennie
Ipsos Sustainable Development Research Centre

"Timely, engaging, valuable and practical." Zahid Torres-Rahim, Founder, Business Fights Poverty

Peter McAllister
Executive Director
Ethical Trading Initiative
SOI® SparkLabs are being run around the world.
If you're interested in attending one let us know
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