We help businesses ensure they are fit for the future
by identifying, defining and bringing to life a Single Organizing Idea (SOI®) that meets the demands of today’s investors, employees and customers.
Advising organizations on positioning
What the experts think

"I enjoyed this book, learned from it - and strongly recommend it for those trying to succeed at the interface between business and society." John Elkington, Sustainability Pioneer

"No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality." Mike Barry, Director, M&S Plan A

"Timely, engaging, valuable and practical." Zahid Torres-Rahim, Founder, Business Fights Poverty

"Now, more than ever, solutions that encompass the need for sustainable and ethical business are key – the SOI® is such a solution." Rajiv Joshi, Former Managing Director of The B Team

“If you're a business leader anywhere in the world and are looking to align your business activity with the challenges of the moment, whether it be climate change or inequality, I recommend you read this book and discover the many valuable tools that could help you transform your business culture and practice.”
Kumi Naidoo, formerly Secretary General, Amnesty International, and Executive Director Greenpeace