We help our clients position themselves for the future by identifying, defining and bringing to life their Single Organizing Idea (SOI®)
A truly sustainable solution

An SOI® that will guide the organization over many years is the result of investment into inclusive enquiry, succinct definition, gaining buy-in and disciplined implementation.


We can help you identify and define a practical SOI® that captures your value and a specific set of values that underpin it to ensure it is consistently delivered across your entire enterprise for the benefit of all stakeholders.

Advising organizations on positioning

© 2017 Neil Gaught & Associates Ltd     ® SOI is a registered trade mark owned by Neil Gaught & Associates Ltd

If you’d like to discuss how an SOI® could transform your business,
please get in touch.