Neil Gaught

Neil Gaught



Neil is an award winning author, designer, strategist and speaker.


In 1990, a year after graduating from the University of Arts with a BA(Hons) in Graphic Design, Neil founded his first business, a London-based design consultancy. Having successfully run the business for ten years he sold it to a marketing company before joining WPP’s largest global brand consultancy, Enterprise IG. There he took a leading role on a variety of high profile branding projects for the likes of Merrill Lynch, DeBeers, Andersen, Scottish Power, BG Group and Standard Chartered Bank amongst others.


In 2003 Neil and his young family moved to New Zealand for the adventure. Following three years with the country’s leading branding agency Neil re-established his independent consultancy status to pursue his own ideas and develop the thinking behind Single Organizing Idea (SOI ®). Since then he has advised and helped a wide variety of enterprises from business multinationals to international NGOs and associations to start-ups, faith based organizations and government institutions across the world.


In 2018 his book ‘CORE: How a Single Organizing Idea Can Change Business for Good’ was shortlisted for the Business Book of the Year Award. CORE has received wide recognition and significant praise from leading figures in the business and sustainability fields including John Elkington, Prof David Grayson, Mike Barry, Charles Leadbetter and Charles Handy.

If you’d like to discuss how an SOI® could transform your business, please get in touch.