Many organisations can describe their purpose. Far fewer are driven by one.
We help leadership teams embed purpose – properly aligning governance, strategy and culture to drive growth and sustainable progress.
Start a conversation
The problem we solve
Purpose has become common language.Purpose-driven performance has not.Many organisations have purpose statements that sit alongside strategy, not inside it. The result is drift, inconsistency, short-term decision-making and reputational risk.What’s missing is not intent or ambition.What’s missing is alignment.
Who we work with
We work with organisations where purpose is decision-critical, not decorative.
Boards & Chairs CEOs & Executive Teams Government & Public Sector Leaders Purpose-led organisations at scale
What we help organisations do
We help organisations:
Identify and define their purpose Embed purpose into governance and strategy Align leadership, culture and performance Measure purpose-driven outcomes
How we work
We work with a small number of organisations each year, through:
Board and executive workshops Strategic definition and alignment programmes Ongoing advisory support Our work is tailored, rigorous and collaborative. This is not consultancy for hire.
It is partnership with intent.
Single Organising Idea (SOI®)
Single Organising Idea (SOI®) is a internationally proven framework pioneered by Neil Gaught to make purpose operational.It aligns the entire organisation around one actionable idea — so strategy, culture, decision-making and performance all pull in the same direction.
SOI® enables organisations to:
Identify and define their purpose Translate purpose into strategic choices Govern with clarity and intent Align culture with long-term value Measure what truly matters SOI® moves purpose from aspiration to holistic operating system.
