Many organisations can describe their purpose. Far fewer are driven by one.
We help leadership teams embed purpose by properly aligning governance, strategy and culture to drive growth and sustainable progress.
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The problem we solve
Purpose has become common language.Purpose-driven performance has not.Many organisations have purpose statements that sit alongside strategy, not inside it. The result is drift, inconsistency, short-term decision-making and reputational risk.What’s missing is not intent or ambition.What’s missing is alignment.
Who we work with
We work with organisations where purpose is decision-critical, not decorative.
Boards & Chairs CEOs & Executive Teams Government & Public Sector Leaders Complex Multi-stakeholder Organisations
What we help organisations do
We help organisations:
Identify and define their purpose Embed purpose into governance and strategy Align leadership, culture and performance Measure purpose-driven outcomes
How we work
We work with a small number of organisations each year, through:
Board and executive workshops Strategic definition and alignment programmes Ongoing advisory support Our work is tailored, rigorous and collaborative. This is not consultancy for hire.
It is partnership with intent.
Not sure where to start?
The NG&A Purpose Scorecard provides a practical first view of how deeply purpose currently influences your organisation. In around ten minutes, it assesses six dimensions of organisational performance and provides a personalised report showing your Purpose Score, maturity stage, strengths, gaps and priorities.
Take the Purpose Scorecard
Around 10 minutes. Your personalised report is provided at no cost.
Single Organising Idea (SOI®)
Single Organising Idea (SOI®) is a internationally proven framework pioneered by Neil Gaught to make purpose operational.It aligns the entire organisation around one actionable idea so that strategy, culture, decision-making and performance all pull in the same direction.
SOI® enables organisations to:
Identify and define their purpose Translate purpose into strategic goals and priorities Totally align all functions of the enterprise with the purpose Set purpose performance indicators (PPIs) and measure progress Create value for all stakeholders by governing with long-term consistency, clarity and intent. SOI® moves purpose from slogan and aspiration to a disciplined, holistic operating system creating value.
