Here’s what our clients and thought leaders have to say about NG&A and SOI — insights, impact and the difference we make:
CLIENT TESTIMONIALS:
“Single Organizing Idea is a very powerful tool. It forces you to combine the business purpose and sustainability goal of your company and to take these into the heart of your business strategy.”
“As CEO, I twice engaged Neil Gaught to drive major business transformations—first for a state-owned telco and later for New Zealand’s largest family-owned construction company. Using the SOI methodology, NG&A helped us define our core purpose and embed it into our strategy, not only delivering outstanding results but also strengthening our market position and winning new business. His approach proved highly effective in overcoming internal resistance, even in traditionally change-averse industries. Quite simply, his process works.”
“The most transformative experience was identifying our SOI and core values, which we have systematically woven into every aspect of our operations to ensure we are in the best place as a business to help make a difference, and the world a better place. My thanks to Neil and the power of the SOI!”
“Our SOI has served to align and motivate our clients, staff and partners around our ‘why’. When we are forced to answer ourselves the question ‘what matters most’, our SOI has proven to be a powerful and effective tool that helps us come to decisions quickly and easily time and again. I’d not really appreciated at the outset how fundamental and important our SOI would be to the success of our business. Neil has helped us to discover a valuable prize, and this gift keeps on giving.”
“Acting on purpose rather than profit is the ultimate success of any business. For leaders awakened to the call of our times, Neil has provided the tools, process and metrics to do just that.”
“That SOI work you did for the Comvita team a few years ago now still has great relevance to us. Thank you for your gift – it’s one that keeps on giving”
“Wherever we are in the world, our Single Organizing Idea is at the heart of what we do — guiding our decision making and inspiring us to be at our best.”
“The outcomes that have been delivered from Neil’s insightful and compelling strategy have been outstanding; the process has resulted in a dramatic and much needed shift in external positioning and given us the internal clarity and alignment to take Tri NZ forward to meet the opportunities and challenges it faces in a fast changing environment.”
THOUGHT LEADER TESTIMONIALS:
“No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality.”
“21st century problems need powerful and practical 21st century solutions to escalate progress, and Single Organizing Idea is one of them.”
“The SOI tool-kit is a way that businesses can embark on a journey toward mutual prosperity that is both simple and scalable. Now, more than ever, solutions that encompass the need for sustainable and ethical business are key – SOI is such a solution.”
“The SOI Playbook provides a simple, direct, paint-by-the-numbers guide to identifying, creating, implementing, and measuring impact of a core purpose for almost any organization. With this step-by-step process, leaders have tools with which to build a cohesive culture focused on creating value for customers, employees, shareholders, and society.”
“As we enter the decisive decade companies need to shift from ambition to action. SOI is a practical way for businesses to do just that.”
“There’s an urgent need for tools to help small and medium sized business to pivot and change for good, and here is a practical resource to help them do just that.”
“The SOI uses a structured methodology that helps teams hold the core purpose central to all its actions, relationships and communications.”
“SOI has so much more potential to make a difference than a simple purpose.”
AWARD WINNING:
NG&A’s work has earned industry recognition, with a number of clients winning awards that recognise their brands and purpose-driven impact. In 2018, Neil Gaught’s book CORE was a finalist for the UK Business Book of the Year Award, further solidifying his reputation as a thought leader in purposeful business strategy.
OUR STRATEGIC FRAMEWORK:
Our purpose is our guiding star. It’s the Single Organizing Idea (SOI®), against which every decision and action we take is made — and measured against.
Empowering Purpose Driven Progress
At NG&A, our purpose is to unlock the power of business to generate positive commercial and social outcomes. By aligning business strategy with purpose-driven progress, we enable and empower organisations to create lasting impact, benefiting both their bottom line and society.
Our values are a collective set of commitments that underpin our purpose and ensure our beliefs and behaviours are always aligned and consistent in creating meaningful impact.
Generous
We believe in the power of shared knowledge. By sharing our expertise and insights, we enable others to unlock new possibilities and create meaningful, sustainable impact—driving progress for both businesses and society.
Collaborative
At NG&A, we know that lasting change is created through collective action. By actively building strong, purpose-driven relationships and working together, we break down barriers, challenge conventions, and create value that drives both commercial success and positive social impact.
Straightforward
We focus on clarity and simplicity to ensure we achieve results with purpose. By maintaining discipline and adhering to high standards, we streamline processes to ensure that every action contributes directly to meaningful outcomes that benefit both business and society.
Courageous
We have the courage to lead and innovate with purpose. We embrace challenges and opportunities that require bold, strategic action, knowing that true progress comes from pushing boundaries and tackling the tough issues that matter most to creating long-term, positive change.