Video

We all know why businesses need to change—but how can they do it effectively? In this talk at the U.S. Chamber of Commerce Foundation’s annual conference (November 2017), Neil Gaught, author of CORE: How a Single Organizing Idea Can Change Business for Good, explains how a simple yet powerful approach—Single Organizing Idea (SOI)—can help businesses drive meaningful and lasting change.

In this thought-provoking conversation with Rawdon Christie from NBR, Neil Gaught challenges the status quo of business, urging leaders to move beyond “brand BS” and embrace real, purpose-driven change. He highlights the urgent need for businesses to integrate sustainability at their core—not as a PR stunt, but as a fundamental shift in how they operate.

Neil discusses the growing demand for change from younger generations, the radical transformation required for companies to remain relevant, and the essential role of leadership in driving this movement. He emphasises that businesses must go beyond surface-level corporate social responsibility and genuinely commit to creating a positive impact.

As he explores the future of business success, Neil argues that the most admired companies—those truly aligned with societal and environmental needs—will ultimately thrive. With references to global and local leadership examples, he challenges New Zealand businesses to step up and lead the way.

Don’t miss this compelling discussion on why doing good is no longer optional—it’s the key to long-term business success.