How Purpose Transforms Business for Good | Neil Gaught addresses the US Chamber of Commerce

We all know why businesses need to change—but how can they do it effectively? In this talk at the U.S. Chamber of Commerce Foundation’s annual conference (November 2017), Neil Gaught, author of CORE: How a Single Organizing Idea Can Change Business for Good, explains how a simple yet powerful approach—Single Organizing Idea (SOI)—can help businesses drive meaningful and lasting change.