Kirsty Sadler on the Imperative of Driving Change Across Your Business

Kirsty Sadler, Director of Brand, Marketing & Sustainability at Leon discusses the importance of not just having a good idea, but ensuring its viability from both a mission and business perspective. She emphasises the need for urgency and commitment in making the idea a reality, stressing that change must be applied across the entire business—not just in the easiest, most visible areas—to truly make an impact.