Grant MacDonald

Jonathan Glennie of Ipsos discusses the growing movement of radical thinkers, like Neil, who are advocating for businesses to focus not only on profit but also on making a positive social and environmental impact. He highlights the tension between traditional political views on business, with some arguing against social responsibility, while others believe government should regulate business. Glennie notes the increasing recognition of business’s role in driving both profit and change, though the challenge remains in figuring out how to do it effectively.

Kirsty Sadler, Director of Brand, Marketing & Sustainability at Leon discusses the importance of not just having a good idea, but ensuring its viability from both a mission and business perspective. She emphasises the need for urgency and commitment in making the idea a reality, stressing that change must be applied across the entire business—not just in the easiest, most visible areas—to truly make an impact.

Be Inspired Films Founder Ravinol Chambers expresses his view on the power of stories and their role in making the world a better place.

Steve Crabb from Centrica discusses the limitations of traditional corporate social responsibility (CSR) policies, which are often handled separately from core business operations. While these policies may do good, Crabb emphasizes the importance of integrating social responsibility into the heart of the business rather than treating it as an external or supplementary activity.

Ravinol Chambers, Founder of Be Inspired Films, highlights the limited impact of charities and social enterprises compared to the scale of mainstream business. He discusses the exciting potential of movements like B Corporation and ideas from Neil’s book CORE, which he believes can create real change rather than just altering peripheral aspects.

Centrica’s Corporate Citizenship and Consumer Vulnerability Director Steve Crabb expresses his view on the importance of having a single minded focus.

Peter McAllister, Executive Director of the Ethical Trading Initiative, argues that incremental change is not enough to drive true transformation. He stresses the importance of challenging the organizing concept and thinking laterally, which is where the idea of a Single Organizing Idea comes into play. This approach sparks the right kind of debate needed for meaningful transformation, rather than just superficial change.

Peter Gilheany, PR Director of Forster Communications, argues that for organisations to truly make a difference, purpose should not be relegated to the margins. Instead, it must be central to everything they do—whether they are for-profit or non-profit. He explains that integrating purpose at the heart of an organization is essential for creating lasting impact and guiding its approach.

Peter Gilheany of Forster Communications discusses how the power of a simple, understandable framework such as SOI can drive organisational success. He emphasises that with the right commitment, will and leadership, any organization can effectively implement this framework and achieve meaningful results.

Neil Gaught discusses the shift in business focus from narrow, shareholder-only interests to a more holistic approach that benefits all stakeholders. He emphasises that the businesses of the future will be those that genuinely care about society, their consumers, and the planet, addressing the needs and desires of people while contributing to a sustainable future.