Grant MacDonald

Peter Gilheany, PR Director of Forster Communications, argues that for organisations to truly make a difference, purpose should not be relegated to the margins. Instead, it must be central to everything they do—whether they are for-profit or non-profit. He explains that integrating purpose at the heart of an organization is essential for creating lasting impact and guiding its approach.

Peter Gilheany of Forster Communications discusses how the power of a simple, understandable framework such as SOI can drive organisational success. He emphasises that with the right commitment, will and leadership, any organization can effectively implement this framework and achieve meaningful results.

Neil Gaught discusses the shift in business focus from narrow, shareholder-only interests to a more holistic approach that benefits all stakeholders. He emphasises that the businesses of the future will be those that genuinely care about society, their consumers, and the planet, addressing the needs and desires of people while contributing to a sustainable future.

Neil Gaught highlights the urgent need for action and explains how purpose can make a significant difference. He emphasises that adopting a simple Single Organizing Idea can quickly unite people, create shared understanding and drive both economic and social benefits for businesses—making it more critical than ever to act now.

Neil Gaught breaks down the complexity of strategy, emphasizing the need for a simple, clear framework that everyone in an organization can understand and act upon. He highlights the power of a Single Organizing Idea as a guiding principle for effective decision-making and meaningful action.

Unilever’s VP of Sustainable Business, Karen Hamilton, shares her view that business needs to step up and do more.

We all know why businesses need to change—but how can they do it effectively? In this talk at the U.S. Chamber of Commerce Foundation’s annual conference (November 2017), Neil Gaught, author of CORE: How a Single Organizing Idea Can Change Business for Good, explains how a simple yet powerful approach—Single Organizing Idea (SOI)—can help businesses drive meaningful and lasting change.